Take one of the biggest disruptors in the watch industry, then pair them with a similarly rebellious streetwear brand, and we are in for one of the year’s most exciting collabs.
Once again TAG Heuer is giving us the unexpected by teaming up with influential New York-based clothing and lifestyle stalwart Kith to reinvigorate one of the luxury watchmaker’s trailblazing originals. When it was released in 1986, the original series of TAG Heuer’s Formula 1—the very first timepiece to bear the TAG Heuer name—went on to become the starting point for many future watch collectors. And this year, TAG Heuer hopes to rekindle that love affair with collecting by reintroducing its Formula 1 Series 1 to a new generation of enthusiasts, with some help from Kith.
This story is from the June - July 2024 edition of Harper's Bazaar Malaysia.
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This story is from the June - July 2024 edition of Harper's Bazaar Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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