Above and BEYOND

L'OFFICIEL SINGAPORE speaks to model and businesswoman Miranda Kerr about her brand, KORA Organics and her relationship with beauty and holistic wellness 

- MELISSA MAE

Miranda Kerr almost requires no introduction with her multitude of achievements — but here’s one anyway. In 2007, Kerr made history as the f irst Australian Victoria’s Secret Angel, joining a league of top supermodels, including Alessandra Ambrosio, Adriana Lima and Heidi Klum, as the faces of the brand. Parallel to her modelling career in the early ’00s, Kerr was a pioneer of the celebrity beauty brand, broadening her skills by developing her beauty brand, KORA Organics in as early as 2009.

The multi-hyphenate was inspired to create her brand due to the lack of organic skincare products in the market. “Using clean and certif ied organic products became especially important to me when I was a teenager as my mom was diagnosed with cancerous tumours in her spleen,” she explains. “Our family started to do further research and learned that a lot of the everyday products we were using in our lives, from household cleaning products to packaged food items and skincare products, contain chemicals that are harmful to our health. We were shocked to see how potentially carcinogenic and unhealthy certain ingredients were readily available in the market yet deemed safe — even products that claimed to be natural really weren’t!”

Kerr views this as a turning point in her life, when she started prioritising holistic wellness in her lifestyle. “I learned so much from this experience,” she says. “I was encouraged to embrace caring for our body from a holistic point of view. This is what sparked my interest in certif ied organic products because, that way, you have the verif ication that the products and ingredients are as pure as they can be.”