Power Surge

Subaru charges ahead in safety, quality and innovation.

- Svazil Abd Rahim

There is something incredibly infectious about TCIL deputy chairman and managing director, Glenn Tan's demeanour. It could be his warm smile or perhaps the sharp black suit he donned on the morning of day-one Singapore Motorshow 2023. Perhaps, it was the radiance he exudes in his presentation that reflects the values of Subaru. All eyes were on him as he was about to unveil the Solterra SUV - Subaru's first all-electric EV - the legendary WRX and WRX Wagon, and the Forester e-Boxer Hybrid GT Edition. There was so much to unpack from these new releases, but one feature that grasped the certainty of every motorhead in the gigantic hall was the top-notch safety attributes these new models had to offer. Safety has long been at the heart of Subaru as every introduced model was touted as the least susceptible automobile in any condition — and that is major! Keeping his presentation concise, Tan let the individuation of the models speak on its own accompanied by arresting visuals and Subaru’s professionals. We catch up with the man of the hour to learn more about Subaru’s horizon, the many opportunities the brand hopes to leverage on and everything else in between.

In your opinion, what is the core value of Subaru and why is it so important for consumers?

The core value of Subaru is Autonomous Safety because it is a key factor in ensuring the safety and the well-being of its customers comes first. The focus on safety has helped to establish Subaru as a trusted and reliable brand that sets it apart from the rest. This is especially important for consumers because it gives them peace of mind while driving and knowing that their vehicle is equipped with safety features designed to protect them in the event of an accident. This is what Subaru strives for — an accident-free future.