A Gentle Whisper
MEN'S FOLIO Malaysia|March 2024
Loro Piana offers an escape from the battle of trends when it gets too loud, the best way is to answer gently.
Asha Farisha
A Gentle Whisper

Trends today often favour the outlandish and outrageous like a pendulum swinging wildly between the exuberantly excessive and the wildly quirky. Established brands who lean towards timelessness know this too well; the currency of success is no longer dictated by money but by fleeting glances and clicks of a digital crowd dictating what's "now".

Yet, amidst the noise, Loro Piana stands out. Its clothes and accessories have long provided a haven of serenity with a quiet, timeless philosophy untouched by the din. In a crowded room of fashion, it embodies a philosophy often missed by most - true distinction does not require contorting to every passing trend. Sometimes, even the boldest statement lies in the form of quiet refusal.

This story is from the March 2024 edition of MEN'S FOLIO Malaysia.

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This story is from the March 2024 edition of MEN'S FOLIO Malaysia.

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