The name Louis Vuitton is synonymous with the art of travel. Even so, Cape York may not be the first destination that springs to mind when you think of the iconic LV monogram. The northernmost tip of Australia is known for its breathtaking terrain, where lush rainforest meets turquoise sea – and for the past year, it’s been the site of an exciting Louis Vuitton project.
No, it’s not a collection. Louis Vuitton is setting the standard in sustainability. In a five-year partnership with People For Wildlife, working with the area’s Traditional Owners and Apudthama Rangers, the Maison is combining Western scientific knowledge and traditional knowledge. The goal? To help understand and reverse biodiversity decline in this spectacular region.
For Louis Vuitton’s head of sustainability, Christelle Capdupuy, it’s a vital project.
“Nature will survive without us,” Capdupuy tells marie claire. “Respectively, we won’t survive without nature. Our food, our habitats, everything depends on it – we have a lot to learn.”
This story is from the July 2024 edition of Marie Claire Australia.
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This story is from the July 2024 edition of Marie Claire Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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