GREAT FORM

With body formulations being elevated to active skincare status, there's renewed reason to add a step or two to our daily beauty routines.

- Sally Hunwick

No longer is our body playing second fiddle to our face in skincare. Products designed for limbs, stomach and bottom are now so souped-up with actives, they make applying bodycare a legitimate step in our skincare routine.

“Often as women we’re so committed to taking care of the skin on our faces, we don’t pay attention to the rest of our body,” says Charlene Ward, product development manager at endota.

Helen Robb-Lacey, endota skin expert, agrees, adding that neglecting the skin on our body can lead to much the same issues as not nourishing our face. “As we age, everyone will experience wrinkling on both their face and body,” she says. “Wrinkles can be caused by slow skin cell production, thinning skin layers and reduced collagen levels.”

To help get us into a more diligent bodycare routine, endota has released a new body duo. It promises smoother skin with better texture in both the short and long term. The brand’s new Body Firming Serum and Lotion are an extension of its much-loved New Age skincare range. And what’s exciting is that both are formulated more like a face product than the body fixes of old.