In keeping with the current market ecosystem, technology and a human approach are seen as going hand in hand.
Rupesh Jain, Founder & CEO, Candere by Kalyan Jewellers, highlights the key trends that are expected to dominate the jewellery industry in India in 2023, major expectations from the year ahead, improving customer experience and retention, strengthening Candere's experimentation culture, and more.
Key trends dominating the jewellery industry in 2023
Rupesh Jain noted that the jewellery industry is witnessing the shift of brands to an omnichannel approach that allows consumers to start their journey online, browse creations of their choice offline and complete the purchase whenever and wherever they choose. According to him, the seamless channel integration also furthers meaningful consumer education, engagement, and experience.
This story is from the April 2023 edition of The Art of Jewellery.
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This story is from the April 2023 edition of The Art of Jewellery.
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