The WOO WOO Establishment
Town & Country US|May 2023
Crystals, mushrooms, visions, and energy healing have evolved from follies of hemp-wearing hippies into status symbols for the one percent. So rev up your chakras, and don’t forget your credit card
JESSICA IREDALE
The WOO WOO Establishment

About 10 seconds into my first conversation with Sat Hari, the co-founder of God’s True Cashmere, she stopped me. “If you’re okay with it, I just want to call in the light for myself and for you and just set an intention,” she said. “So, light for the highest good for this entire interview and how the world receives it and how it is perceived. My intention is to show up fully in my truth, in my loving, in my honesty, to bring forward whatever can serve for the highest good.”

Through the screen of a 13-inch MacBook Air, Sat Hari’s bare skin and golden goddess hair glowed. She has never dyed it in her fiftysomething years. Her voice—deeper and more grounded than I expected— radiated a combination of assurance, calm, honesty, and vulnerability as she explained her wildly unconventional path from a childhood spent at a girls boarding school in India (her mother was an American Sikh devoted to the controversial Kundalini guru Yogi Bhajan) to becoming a holistic healer in Hollywood and founder of the jewelry line Amrit to launching a collection of cashmere shirts with her friend and business partner Brad Pitt. Her vibe was powerful and convincing and remained so even as she revealed the catalyst for God’s True Cashmere, which launched in 2019 with a collection of button-down shirts (the buttons are healing gemstones aligned to the seven chakras of the body) that retail for up to $2,250 a pop.

This story is from the May 2023 edition of Town & Country US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the May 2023 edition of Town & Country US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM TOWN & COUNTRY USView All
THE MASTER BUILDER
Town & Country US

THE MASTER BUILDER

For the collector and philanthropist Amalia Amoedo, living with art and supporting the people who make it isn't just a choice it's a tradition. Is it any wonder she's known as Latin America's Peggy Guggenheim?

time-read
8 mins  |
February 2025
The ROTHSCHILD and the SNOWSTORM
Town & Country US

The ROTHSCHILD and the SNOWSTORM

Four decades after Jeannette May's remains were found on an Italian mountainside, the authorities have reopened the investigation into who or what-killed the former Lady de Rothschild.Was it a kidnapping? A mafia hit? Or have the rumors been wrong all along?

time-read
9 mins  |
February 2025
The WIZARD of MADISON
Town & Country US

The WIZARD of MADISON

Suit up before stepping inside Giorgio Armani's new uptown Oz.

time-read
1 min  |
February 2025
WHERE THE WILDLY EXPENSIVE THINGS ARE
Town & Country US

WHERE THE WILDLY EXPENSIVE THINGS ARE

In a small city in the Dutch hinterlands, sharp-elbowed dealers hunt the biggest game of all: billionaire collectors voracious for treasures from the last art fair that truly matters.

time-read
8 mins  |
February 2025
READ THE FINE PRINT
Town & Country US

READ THE FINE PRINT

Nestled among the winding, narrow streets of Berkeley, California, which curve past a pastiche of architectural styles, including the material opulence of the spare modern mansions belonging to the tech elite, Susan Filter and Peter Koch's home stands apart.

time-read
4 mins  |
February 2025
Begin Here
Town & Country US

Begin Here

Take a page from Sir Joseph Duveen, the man who taught America how to collect.

time-read
3 mins  |
February 2025
NOW YOU SEE HER
Town & Country US

NOW YOU SEE HER

Bertha Russell would be so disappointed. When Carrie Coon, who plays the calculating social climber on The Gilded Age, sits down at the Regency Bar & Grill, just a few blocks and about 140 years from the fictional mansion where her character resides, it's the tail end of the restaurant's infamous power breakfast—a crucial error in timing for anyone hoping to rub elbows with New York City's ruling class.

time-read
7 mins  |
February 2025
Give Me Liberty!
Town & Country US

Give Me Liberty!

Creative freedom, it turns out, is a very wise investment.

time-read
1 min  |
February 2025
How Young Is Too Young to Start an Art Collection?
Town & Country US

How Young Is Too Young to Start an Art Collection?

It will take more than just a trust fund to get them to sell you that painting.

time-read
2 mins  |
February 2025
Look Where You're Going
Town & Country US

Look Where You're Going

How many teenagers do you know who spend their free time doing this?

time-read
1 min  |
February 2025