I confess, I had a moment of weakness. Just after I slipped into the surprisingly tailored scrub set provided in the private dressing room at the new Prenuvo clinic in Manhattan, I thought, These are cute. There’s a mirror. Should I take a selfie? Remembering that I was about to slide into the maw of a very serious MRI machine, I resisted. But still, what madness was this? I’ve never had an impulse to Instagram a mammogram.
In my defense, everybody else is doing it. Among those who have stepped into Prenuvo’s full-body MRI and posted about it: celebrity Harvard longevity scientist David Sinclair, self-proclaimed “father of biohacking” Dave Asprey, TV host Maria Menounos (who credited the scan with detecting her stage 2 pancreatic cancer), Paris Hilton, Miranda Kerr, and Kyle MacLachlan. (Cindy Crawford and iPhone co-creator Tony Fadell are investors.) Prenuvo’s viral ubiquity can be credited partly to the company’s decision to offer free scans to influencers and partly to the indisputable power of Kim Kardashian, who shared a photo of herself on Instagram, dressed in those fetching scrubs, perched on the edge of what she captioned “this life-saving machine.” She was promptly lambasted for being tonedeaf, and her critics weren’t entirely wrong. Who among Kardashian’s followers can afford to get a $2,500 medical scan, not covered by insurance, just for the heck of it?
This story is from the November 2023 edition of Town & Country US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2023 edition of Town & Country US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
THE MASTER BUILDER
For the collector and philanthropist Amalia Amoedo, living with art and supporting the people who make it isn't just a choice it's a tradition. Is it any wonder she's known as Latin America's Peggy Guggenheim?
The ROTHSCHILD and the SNOWSTORM
Four decades after Jeannette May's remains were found on an Italian mountainside, the authorities have reopened the investigation into who or what-killed the former Lady de Rothschild.Was it a kidnapping? A mafia hit? Or have the rumors been wrong all along?
The WIZARD of MADISON
Suit up before stepping inside Giorgio Armani's new uptown Oz.
WHERE THE WILDLY EXPENSIVE THINGS ARE
In a small city in the Dutch hinterlands, sharp-elbowed dealers hunt the biggest game of all: billionaire collectors voracious for treasures from the last art fair that truly matters.
READ THE FINE PRINT
Nestled among the winding, narrow streets of Berkeley, California, which curve past a pastiche of architectural styles, including the material opulence of the spare modern mansions belonging to the tech elite, Susan Filter and Peter Koch's home stands apart.
Begin Here
Take a page from Sir Joseph Duveen, the man who taught America how to collect.
NOW YOU SEE HER
Bertha Russell would be so disappointed. When Carrie Coon, who plays the calculating social climber on The Gilded Age, sits down at the Regency Bar & Grill, just a few blocks and about 140 years from the fictional mansion where her character resides, it's the tail end of the restaurant's infamous power breakfast—a crucial error in timing for anyone hoping to rub elbows with New York City's ruling class.
Give Me Liberty!
Creative freedom, it turns out, is a very wise investment.
How Young Is Too Young to Start an Art Collection?
It will take more than just a trust fund to get them to sell you that painting.
Look Where You're Going
How many teenagers do you know who spend their free time doing this?
