Your brand now has 50+ outlets, what was it like when you began?
Back in the year 2015, when we began, it was still an industry which was dominated mostly by female clients and so the services provided were also according to them. But over the years the ratio of male clients has increased and has become a part of everyone’s regular hygiene practices, irrespective of their gender. It is no more just a fashionable choice or a choice of the upper class. People now are more aware of the requirements of treatments for their skin and hair.
You are in an industry with immense competition, what is your take on the evolution of this industry in Indian market?
When we entered the market, the market was already flooded with a number of luxury salon brands. The competition was already intense, but we saw a gap in the quality of services being provided and we knew we could fill that gap in our own style. Entering into such an intense market with high stakes was one of the major challenges for us but we were ready to ace that. We started in August in the year 2015 and now we have 40+ salons in major cities around Punjab and northern parts of India. All our outlets are self-owned, and we make sure to deliver the best at each one of them.
Tell us about your approach towards entrepreneurship?
This story is from the January 2023 edition of Urban Melange.
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This story is from the January 2023 edition of Urban Melange.
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