On a journey
VOGUE India|October 2022
Activist, content creator and photojournalist ADITI MAYER takes a long journey through India to deepen her sustainable fashion practice via the lens of her motherland—a journey spanning a nation’s agriculture, its artisans and beyond
ADITI MAYER
On a journey

Throughout my travels in India, understanding fashion through the lens of agriculture has been a central focus. With a fashion landscape that is nearly 60 per cent dominated by synthetic materials derived from fossil fuels like polyester, we forget that fashion has historically been a product of agriculture. And South Asia’s agrarian soul means we have a lexicon of natural fibres that make the case for regional textiles—from the rain-fed kala cotton in Gujarat and desi kapas in Punjab to phuti karpas in Bangladesh (which is spun into the valuable Dhaka muslin).

But while the environmental and economic pillars of sustainability have made headway in fashion conversations, cultural sustainability has remained at the fringes. Cultural sustainability underpins knowledge systems around a region’s biodiversity, its native fibres and its localised artisanal practices that go back generations and are important knowledge systems that have been preserved through intergenerational transfer. And in the frenzied search for silver-bullet solutions, we lose sight of the quieter existence of communities whose cultures have held symbiotic relationships with the land.

This story is from the October 2022 edition of VOGUE India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the October 2022 edition of VOGUE India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM VOGUE INDIAView All
Breathe In, Breathe Out
VOGUE India

Breathe In, Breathe Out

A powerful tool to help you master your nervous system or another biohacking buzzword? SIMONE DHONDY explores the inhalations and exhalations of breathwork

time-read
4 mins  |
November - December 2024
Red Pill, Blue Pill
VOGUE India

Red Pill, Blue Pill

India's nutraceutical industry is booming thanks to advanced technology, distrust of the medical system and rising vanity. With multivitamins becoming purer and more effective, NIDHI GUPTA finds out if supplements have become the new serum

time-read
4 mins  |
November - December 2024
Sign of the times
VOGUE India

Sign of the times

No longer do you need to have an answer to, \"What is the significance of this?\" when people point to your new tattoo. ARMAN KHAN discovers that everything is on the table when you get inked temporarily

time-read
3 mins  |
November - December 2024
Return to form
VOGUE India

Return to form

Watching the world's most elite athletes deliver the best performances of their careers rekindled SONAKSHI SHARMA's own love for sports

time-read
3 mins  |
November - December 2024
Dimple, All Day
VOGUE India

Dimple, All Day

YOU MAY HAVE WATCHED HER ON THE BIG SCREEN FOR OVER FIVE DECADES, BUT DON'T MAKE THE MISTAKE OF ASSUMING THAT YOU KNOW DIMPLE KAPADIA.

time-read
9 mins  |
November - December 2024
MUSIC, TAKE CONTROL
VOGUE India

MUSIC, TAKE CONTROL

As someone who had always sought safety in numbers, ALIZA FATMA often wondered what her own company would feel like. The answer arrived unexpectedly when she attended her first-ever music festival, one of the largest in the world, all alone

time-read
3 mins  |
November - December 2024
Let it grow
VOGUE India

Let it grow

When we think of hardworking farmers toiling in India's scorching heat, we often think of men, the sweat on their brow, the sinews in their arms. JYOTI KUMARI speaks to four women who are championing the invisible female labour that keeps these fields running

time-read
5 mins  |
November - December 2024
YOU'LL NEVER WALK ALONE
VOGUE India

YOU'LL NEVER WALK ALONE

When armless archer Sheetal Devi set her sights on the Paralympic Games this year, she knew she had a tough journey ahead of her. Luckily, her mother was with her every step of the way.

time-read
5 mins  |
November - December 2024
Beauty and the feast
VOGUE India

Beauty and the feast

The appeal of Indian weddings has always been in a sprawling spread. For additional bragging rights, Aditi Dugar recommends going beyond designer tablecloths and monogrammed napkins.

time-read
1 min  |
November - December 2024
Sweet serendipity
VOGUE India

Sweet serendipity

From a scavenger hunt-inspired proposal to a Moroccan-themed baraat, Malvika Raj and Armaan Rai's love story prioritised playfulness throughout their blended celebrations.

time-read
4 mins  |
November - December 2024