The hardest thing about getting a manicure should be picking the shade du jour. For Kiki World, an innovative Los Angeles-based beauty brand, the process of colour creation and even selection is unlike anything on the market today.
With today’s shoppers constantly spoilt for choice, decision fatigue is a very real conundrum. At the other end of this spectrum of choice, often for choice’s sake, is landfill from excess waste.
While COVID-era beauty birthed a slew of customer-centric beauty technology experiences, from skin analysis to tryon technology, Kiki’s peel-off, odourless formula, use of artificial intelligence (AI) and mission of sustainability are what set this community-led nail colour brand apart.
In Kiki’s world, shades are created by members, for members, in real time without a marketing department that manufactures trends. Guided by this ethos, founder Jana Bobosikova sheds light on her philosophy towards self-expression, the symbiotic relationship we have with technology and the power of building an authentic community.
Power to the people
This story is from the November 2023 edition of Vogue Singapore.
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This story is from the November 2023 edition of Vogue Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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