While not every story about TAG Heuer begins with a specific human being, this one does. This is particularly true of our cover star this issue, and also of the broader collection it belongs to. You cannot quite begin to learn about the Carrera's origins without first learning a little about the man responsible for having dreamed it up: Jack Heuer. Jack, whom this story addresses mostly by his first name to avoid confusion with the Heuer brand, is the great-grandson of Edouard Heuer who, in 1860, founded the watchmaking endeavour that stands today as TAG Heuer.
He was born on November 19, 1932, in Bern, Switzerland. Jack describes in his autobiography: The Times of my Life - An Autobiography by Jack Heuer, that he had a "very happy and privileged childhood." Jack Heuer was already comfortable navigating life in English, French and his father's specific Swiss German dialect, at a young age. He was no stranger to the outdoors thanks to his father's influence and, apparently, he was quite a talented skier who was allowed to go the more difficult slopes alongside kids who were significantly older than him.
Jack made his first contribution to the family business at the tender age of 15, when the resourceful teenager managed to employ the help of his physics teacher at school, Dr. Heinz Schilt, to create the Heuer company's first tide watch, the Solunar, and later the Mareograph-Seafarer; and thus a connection with the TAG Heuer Carrera Chronograph Skipper (opposite) emerges, if only thematically.
This story is from the Issue 73 edition of WOW Singapore.
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This story is from the Issue 73 edition of WOW Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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