Luxury witnesses a novel resurgence within Vita Moderna’s experience centre in Mumbai. Raw, brick finish walls wrap the expansive space in a tactile embrace that encompasses brands like Flexform, Elie Saab Maison, Vittoria Frigerio, Alberta, Luceplan, Delta Light, Oikos and Glamora to name a few.
Illuminated by light gushing in through the windows, pearl-hued European arches inspired by Milan’s Brera district crown their mammoth structure. There is plenty to discover within, the reception laid bare of any hints that may allude to what awaits inside.
A deliberate choice, as Rahul Mistri, Principal Designer at Open Atelier Mumbai explains “We wanted to create a curiosity for a visitor to then enter into the experience centre and get a feel of the entire space.” Once a mill languishing unused for almost a decade, the space is virtually unrecognisable today.
This story is from the August – September 2024 edition of Elle Decor India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August – September 2024 edition of Elle Decor India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
BRAND NEWS
Exciting new releases, store launches and the coolest finds in furniture, lighting and home appliances-our curated selection of what you need to look out for this season
CITY BEAUTIFUL, CITY PERFECT
Does Chandigarh belong only to Corbusier? In reclamation of the Modernist past as a living present, Noor Dasmesh Singh engages with the metropolis through photography and dialogue
CRAFTING THE FUTURE - ECLECTIC ENIGMA
Traditions are not absolute. Vikram Goyal's Viya charts the way ahead for living with craft legacies
3 REASONS TO VISIT - OBJECTS LIKE COLLECTIBLES
It's a new world for retail and design in Bengaluru with the General Items store that doubles up as a bijou gallery by Tiipoi's Spandana Gopal alongside sourcing consultant Malini Malik
CULTURAL AWAKENING - THE JEWELS OF HERITAGE
Four leading designers and their vivid expressions of India's historical legacy frame the art-like canvas of OBEETEE Carpet's new collection of hand-knotted carpets
PLAYING MUSE - CREATIVES IN THE HOUSE
Setting the table for a veritable design feast, Natalier by Bent Chair unveils an experience centre with a members-only clubhouse in New Delhi
COOL CLASSICS - MARBLE OVER MIND
Bengaluru-based Marble Centre International brings exquisite natural stones to India sourced from quarries around the world
WHEN IN KASHMIR - LIVE THE LOOM LIFE
Aadyam Handwoven spotlights the art of Pashmina weaving, their Autumn-Winter collection an ode to India's heritage
FASHION COMES HOME - LOVE AT FIRST NEUTRAL
When worlds collide. Fashion savant Rhea Kapoor's collection of home decor in collaboration with Altrove is the LBD-equivalent of decor: minimal, muted and classic. A collaboration for the design books!
A STOP AT THE SCI-FI STATION
All aboard the future! Studio Symbiosis proposes a train station in Bengaluru that keeps alive the spirit of the Garden City