A NEW NOVELTY
Elle Decor India|August – September 2024
Vita Moderna's experience centre designed by Open Atelier at the iconic Raghuvanshi Mills in Mumbai stands at the cusp of time, with a novel approach to luxury
CHIRANSHA PRASAD
A NEW NOVELTY

Luxury witnesses a novel resurgence within Vita Moderna’s experience centre in Mumbai. Raw, brick finish walls wrap the expansive space in a tactile embrace that encompasses brands like Flexform, Elie Saab Maison, Vittoria Frigerio, Alberta, Luceplan, Delta Light, Oikos and Glamora to name a few.

Illuminated by light gushing in through the windows, pearl-hued European arches inspired by Milan’s Brera district crown their mammoth structure. There is plenty to discover within, the reception laid bare of any hints that may allude to what awaits inside.

A deliberate choice, as Rahul Mistri, Principal Designer at Open Atelier Mumbai explains “We wanted to create a curiosity for a visitor to then enter into the experience centre and get a feel of the entire space.” Once a mill languishing unused for almost a decade, the space is virtually unrecognisable today.

This story is from the August – September 2024 edition of Elle Decor India.

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This story is from the August – September 2024 edition of Elle Decor India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

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