<p>Used as a synonym for quality, 'made in Italy' defines a harmonious integration between technological-functional aspects and international luxurious aesthetics. In an endeavour to bring the best made in Italy to India, Asian Paints have partnered with the Venice based San Marco Group in a co-branding agreement to export top-quality designer architectural plasters and paints. A leading company in Italy, the San Marco Group is responsible for the production and distribution of paints and varnishes across the world. Asian Paints, the cardinal paint company in India and the Asian market, have sealed a collaboration that started over fifteen years ago. "We have been a forerunner in offering best of architecture coating possibilities to Indian consumers. With our long running partnership with San Marco Group, we have been exciting the homeowners, architects, and interior designers with innovations in materials, patterns and designs in the form of wall textures. This strategic partnership will further boost our leadership in offering the best global finishes with endorsement of 'Made In Italy' to the AID community. We&nbsp;are excited to launch our latest finishes under 'International Designer Collection' for texture or designer plaster walls. With strength of our network and investments in skill upgradation of applicators to get exact output, we intend to democratise decor possibilities for all Indian consumers," shared Managing Director and CEO of Asian Paints Amit Syngle. Thanks to the collaboration, it will be possible to leverage the vast Asian Paint distribution network in India. Elaborating further, Pietro Geremia, President of San Marco Group commented, "For decorative effect paints and plasters, the Asia-Pacific region is the one in which the greatest growth is expected, and India is a market of fundamental strategic importance. Our long-term relationship with Asian Paints is based on a strong ethos and it's now getting even more powerful looking towards new goals." The best partnerships aren't dependent on a mere common goal but on a shared path of equality, desire and passion. Through this association, the San Marco Group aims to create value and anticipate future trends with finishes of great aesthetic impact and functionality. Website: www.asianpaints.com</p>

WITH LOVE, FROM ITALY

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