An Eye For Icon
August Man SG|Issue 201
The Synonym For ‘contemporary Interpretation Of Archival Emblems’ Might Very Well Be Kim Jones.
KELLY LEWI
An Eye For Icon

THE DEFINING MARK of a fashion house lies in its iconography, an unspoken understanding amongst fashion enthusiasts. Iconography builds a brand and, with every passing season, the only constant change lies in its rendition. To see how every creative force behind each maison defines and redefines the house’s icon is what makes fashion exciting. Sometimes, they hit the mark; other times, the arrow lands completely out of bounds; but the revolutionary ones are the experimentals.

This story is from the Issue 201 edition of August Man SG.

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This story is from the Issue 201 edition of August Man SG.

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