THE EARLY 1990S were marked by a shifting cultural landscape and as the world entered its next decade, the end of the Cold War ushered in a sense of optimism and this newfound dynamism was reflected in the design sensibilities of the era. In terms of cultural zeitgeist, the utilitarian aesthetic previously associated with implements of war (i.e. fighter jet cockpit instrumentation) was reinterpreted with a minimalist aesthetic and it was against this backdrop that Bell & Ross – founded in 1992 by childhood friends, Bruno Belamich and Carlos A. Rosillo – made its debut.
Their namesake brand’s BR 03 collection has been emblematic of Bell & Ross’ identity and style since 2005, with the launch of the BR 01 with an imposing 46mm case. The brand’s early designs not only captured the spirit of the times, but also appealed to a burgeoning audience of watch aficionados who were seeking something different from the traditional round cases and conservative dials prevalent in the industry.
Carving a unique niche in the watch world with its focus on aviation and military aesthetics, Bell & Ross’ “circle within a square, held by four screws” reminiscent of the silhouette of cockpit clocks set them apart from competitors and attracted a dedicated following. In 2006, the 42mm model was launched with great success. In 2023, the BR 03 amazes us once again with a 41mm case and other remarkable features.
This story is from the Issue 194 edition of August Man SG.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Issue 194 edition of August Man SG.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
OPEN HEART, OPEN MIND
Rado continues to make exceptional classics. This time, it puts a unique spin on the popular True Square Open Heart range.
How To Make A Hit, According To Messrs Yu And Waititi
The Asian-led action-comedy Interior Chinatown is a fan favourite and critical darling. We speak to the brains behind the new Hulu and Disney+ hit.
How To Impress Your (Potential) Father-In-Law
My only credential is that I am the first born and only daughter of a very loving man.
A Painless Way To Say Goodbye
'TIS THE SEASON FOR REFLECTION, RESOLUTIONS, AND THE UNRELENTING TIDE OF SHORT-SIGHTED NOSTALGIA. HERE'S HOW TO MAKE SURE YOU DON'T LOOK BACK IN ANGER.
MADE FOR THE OUTDOORS
LUMINOX CELEBRATES ITS 35TH ANNIVERSARY WITH TWO LIMITED-EDITION TIMEPIECES.
WISH YOU WERE HERE
As 2024 becomes a memory and 2025 a future to be made present, it's worthwhile to consider what truly makes a year \"new\".
BOYHOOD HERO
INTRODUCING THE MERCEDES-BENZ CLE200, A CLASSIC COUPÉ FOR THE MODERN AGE.
ZEEKR-ING ITS WAY INTO OUR HEARTS
ONE OF 2024'S MOST UNEXPECTED GEMS IN THE EV MARKET, THE ZEEKR X DID NOT SET OUT TO WIN THE SPECS RACE, BUT IT CERTAINLY APPEALED TO SOMETHING DEEPER IN US.
A Spring In The Desert
Singaporean investor Mohamed Nazir, who recently opened his real estate company in Dubai, shares his perspectives on entering the Emirati market.
Morning Routine, Upgraded
Leon Foo wants you to enjoy a better morning with his Morning Machine.