VENTURING INTO UNCHARTED TERRITORY in 2019, A. Lange & Söhne entered the sports elegance segment with the launch of its first integrated bracelet timepiece, the Odysseus. This year, the brand followed up with its first self-winding chronograph in the same platform.
The digital counters were a Lange signature, as was the chronograph complication; there was a lot of mixed reaction when the market first saw the Odysseus. With two brand signatures in one timepiece, the Odysseus Chronograph would have made it a lot easier for people to understand what Lange’s vision of a sports watch was… The polarisation is the biggest compliment we could have had. Look, we started working on this six years ago and it actually began alongside the time-only Odysseus. Could we have started with the Odysseus Chronograph? Yes, of course, we would have had a big “wow” moment. But if we released the normal version after, people would have felt “yeah, they just scaled the Odysseus down to time-only”. We want some excitement and we did it how we did it because it was the best way.
This story is from the Issue 192 edition of August Man SG.
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This story is from the Issue 192 edition of August Man SG.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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