BLUE IS THE NEW GREEN

Hugo Carriço talks about Sacoor Group's recent venture and future plans to hammer out the eco-conscious path for Sacoor Blue

-  LORRAINE CHAI

SUSTAINABILITY IS THE word on everyone’s lips of lately especially when it comes to making their wardrobe choices. Fashion consumers are more environmentally aware and concerned, leading to a dramatic shift in making purchase decisions. Pivoting from the precise craftsmanship and tailoring, Sacoor Group tapped into the sustainable lifestyle, introducing Sacoor Blue – a new concept attuned to the current consumer preferences, taking one step at a time in forging the awareness.

Commencing their inaugural Southeast Asia flagship store in Malaysia, we talked to the Hugo Carriço, Sacoor Group’s chief operations officer amidst his hectic schedule on conceptualising Sacoor Blue and the future of sustainable fashion scene from a business point of view in Malaysia.

What is the story behind the idea of Sacoor Blue?

At the peak of the pandemic, we saw an increase of people working from home. When working remotely became an option, many people in our home country, Portugal as well as all over the world started moving back to the countryside and away from the main urban areas to embrace a simpler way of living.

As a result, they adapted to a more relaxed lifestyle which was reflected in their wardrobe choices. That’s when we got the idea to create Sacoor Blue, we wanted to give our customers an option to purchase and wear comfortable, everyday clothing at an affordable price without forgoing the high quality we are used to providing. Additionally, we wanted to encourage our buyers to reconnect with nature and provide our customers an avenue to pursue a sustainable lifestyle and practice mindful living.