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THE AMERICA’S CUP sailing race dates back to 1851 and is marked as one of the oldest international sporting trophies. And more than forty decades ago, Louis Vuitton began its sponsorship of the race. Founded just a few years apart — the America’s Cup in 1851 and Louis Vuitton in 1854 — the two institutions have tracked parallel courses for 130 years with finesse and innovation.
In 1983, their paths crossed when Louis Vuitton offered to award a dedicated trophy for a face-off between the Defender of the competition and the ‘Challengers’. And the rest, as they say, is history.
This story is from the June 2024 edition of Augustman Malaysia.
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This story is from the June 2024 edition of Augustman Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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