"Don't mess with my algo, bro!" A friend said this to me recently, as I took charge of his phone playlist while we drove through the endlessly unfolding apocalypse that is a Bandra road.
It is one of the favourite sports of elder millennials to crib about the algorithms that slot us into categories such as "elder millennials". But this "algo" comment made me think. The DJ elves in my Spotify know me well. In fact, I like the idea they have of me more than I like the real me. The robots have won. And instead of dread and indignation, I feel understood. I feel held. I feel heard.
This story is from the March 25, 2023 edition of Brunch.
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This story is from the March 25, 2023 edition of Brunch.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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