BOLD & beautiful
GQ South Africa|April - May 2023
With its new 7 Series, Walter Hayward believes BMW has a future classic on its hands. Purists, calm down
Walter Hayward
BOLD & beautiful

A LUXURY, HIGH-END VEHICLE IS SUPPOSED TO BE LOW-KEY AND SOPHISTICATED, gliding past on its way to the nearest government building or fancy hotel. But this latest generation of the BMW 7 Series could be as influential (read controversial) as the E65 was back in 2001.

But just as the Chris Bangle-era of BMW design was heavily criticised, so is today's Jozef Kabaň's.

The Bavarians have been on a roll in terms of mould-breaking designs. Going against the norm seems to be paying off as nothing keeps you in the limelight like endless forums and think pieces about "angel eyes".

Let's start with its interior. For all its techy-ness and hyper-conceptuality, the material quality here is impeccable. Every touchpoint is soft and pleasantly textured, conveying a real sense of refinement. In terms of fit and finish, the segment-leading Mercedes-Benz S-Class struggles to compete.

This story is from the April - May 2023 edition of GQ South Africa.

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This story is from the April - May 2023 edition of GQ South Africa.

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