ONE DAY IN March 2020, just as New York City was sliding into lockdown, Devon Turnbull got a cryptic text message from his friend Virgil Abloh. I didn’t even get it at first,’ Turnbull tells me over lunch this summer. He’s like, Your time is now. You're about to blow up’ I was just like, really?”
For Turnbull, 43, who had been working for several years in relative obscurity building high-fidelity home-audio equipment under the creative pseudonym Ojas, the impetus for Abloh’s prophecy remains a mystery. I don’t know if that was just based purely on his insane level of foresight and his ability as a visionary,’ says Turnbull. After all, Abloh reimagined the future of streetwear with his brand Off-White and reinvented Louis Vuitton as the brand’s men’s artistic director, but Turnbull couldn’t be sure. It could have just as easily been that he was on some fucking LVMH company trend-forecaster marketing thing and people were like, Home audio is about to become huge-’” Either way, Abloh’s message was clear: Your moment is about to come. It’s about to happen.
This story is from the October 2022 edition of GQ US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2022 edition of GQ US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
EVERYONE PAYS THE FANUM TAX
He got big by streaming videos of his gaming exploits. He got huge (like, millions-of-fans huge) streaming videos of his offline life. Now, one of Gen Z's wildest success stories explains his plans to revolutionize the rest of the media landscape.
RIDELY SCOTT IS NOT LOOKING BACK
NOBODY IS MAKING BIG MOVIES WITH THE SPEED -OR THE CONFIDENCE- OF THE GLADIATOR AND ALIEN MASTERMIND, NOW 87. HE DOESN'T CARE WHO NOTICES.
An Underground Icon Comes Out of the Vault
Vacheron's '70s legend, the 222, is back-this time in 2025-approved stainless steel.
THE OFF-THE-GRID ADVENTURES OF WAKTEN DOGGINS
Thirty years into his career, America's favorite character actor has taken a hard turn into leading-man territory—first on the Amazon megahit Fallout, and now in the wildly anticipated third season of The White Lotus. At home in the Hudson Valley, he explains how his latest role took him to the edge.
The Candy-Colored Shelves Infiltrating the Neutral Millennial Home
How the once-staid office furniture specialist USM turned shelves themselves into a work of art.
HOW Jacquemus BECAME THE MAIN CHARACTER OF FRENCH FASHION
Thanks to viral designs, destination runway shows, and a cozy relationship with fame, 35-year-old fashion-school dropout Simon Porte Jacquemus has grown his Mediterranean-inspired indie label into the buzziest brand in French fashion. Now, historic maisons and big tech are circling.
NOVAK DJOKOVIC BEAT TENNIS mich Bane:
ON this morning in in abundant sunof the Bay of Kotor, wears a white Lacoste rubber sandals, and a blue tint.
SHABOOZEY THE BIG SHA BANG
Shaboozey spent months at the tippy-top of the charts with a hit song about dealing with hard times the easy way: by hitting the bar. He sang on a couple songs with Beyoncé too. So we asked the one and only SHANIA TWAIN to help country's biggest new star make sense of his explosive year.
HANNAH EINBINDER BORN STANDING UP
With her star turn on Hacks, the comic turned actor has established herself as one of Hollywood's most exciting young talents-much to her own surprise.
Katt Williams The Man Who Opened The Portal
In January, the comic delivered an instantly iconic podcast interview that threw pop culture into crisis-and seemed to predict all manner of messy celebrity gossip to come. At home on his farm, Williams explains why he said what he said— and why he'd do it again, and again, and again....
