Wellness that Works

FROM THE IMPORTANCE OF AYURVEDA IN THE MARKET TO VARIOUS WELLNESS OFFERINGS BY CGH EARTH, WE GET IN A CONVERSATION WITH MRIDULA JOSE, VICE PRESIDENT MARKETING, CGH EARTH.

With the hospitality sector finally experiencing a revival, have you also observed a resurgence in demand for luxury Ayurvedic retreats?

We have been getting an increasing number of people coming to CGH Earth's Centres for Ayurvedic healing Kalari Kovilakom and Kalari Rasayana, and to Prakriti Shakti, Clinic of Natural Medicine, to address comorbidities and long Covid conditions. Almost all of those who have gained positive and transformative results through Ayurveda and Naturopathy end up sharing the personal experience of their healing journeys and its benefits with family members and friends. This has contributed to a certain urgency with which more people have started travelling to us. Since travel restrictions via air and road have been lifted, we are seeing more people taking the time out and dedicating 14 -21 days of their busy schedule to invest in their health.

How do you continue to distinguish your offerings in this market?