At the first Mumbai edition of India Cocktail Week ICW) held earlier this month, one beaming face stood out from the rest. Rakshay Dhariwal, the man behind the cocktail festival, had good reason to smile after a memorable year that not just saw him rise from the ashes literally) but also expand his restaurant business under the Passcode Hospitality banner, and launch new editions of Maya Pistola Agavepura, the spirit brand that marked his foray into the alcobev space last year.
Dhariwal’s journey as a restaurateur closed in on a decade in 2022 but he shows no signs of stopping, having found the secret of success in diversification. Be it his now crowdfavourite restaurants or ICW which sees cocktails, food and performances by some of the biggest names and brands under one roof what connects all the pieces together is the crown jewel in his portfolio: Pistola.
The origin story of this agave drink’s latest expressions is as compelling as the spirit itself. A tragic fire on Christmas Eve last year burned his distillery to the ground, along with much of the stock. But Dhariwal and his team managed to recoup their losses and bounce back. Rakshay being Rakshay said, Let’s do it again,” observes brand ambassador Kimberly Pereira, who was incidentally scheduled for an interview on the same day the fire broke out.
The estimated loss from the fire that sank the launch of Pistola’s original variant, Reposado, was a whopping Rs. 2.5 crore. Dhariwal, however, decided to reboot and even go a mile further with three additional expressions in the form of Rosa, Afiejo and Blanco, which have recently launched in Goa and Mumbai and are set to enter other markets soon.
This story is from the December 2022 edition of Man's World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 2022 edition of Man's World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Titan Marks 40 Years with a Tribute to India's 'First Man In Space'
Titan's 2024 focus on space comes to a crescendo with this emotive tribute to India’s early explorations of the cosmos
Avengers Assemble
Breitling's New 'Night Mission' Avenger collection pulls one of their standout ranges into a thrilling display of aeronautic design themes, forged in ceramic and titanium
A Return To Restraint: Best Timepieces Of The Year
From clever, accessible special editions that tickled our whimsy to attempts to shatter the very horizons of what's possible to place on a wrist, 2024 played with watch lovers' imaginations with a vibrant kaleidoscope of launches in every shape, size, and form
The Ultimate Leather Lust List
From leather bags to wallets, 10 indulgent pieces to acquire in 2025
Wearing Hype On Your Feet
What happens when a multiple Formula One world champion collaborates with an iconic fashion house? You get some cool-looking kicks
Ink, Ice, and Alpine Inspiration
The festive spirit is in full swing at Montblanc, as the brand introduces its Happy Holidays campaign, a celebration of heartfelt connection through the written word
FINDING HOME AWAY FROM HOME
What makes staycations one of the biggest travel trends of 2024
THE GOOD, THE BAD AND THE UGLY
Relieving the year in sports where matches came thick and fast, leaving very little time for contemplation of what we witnessed
The Best of Bollywood
This year proved that neither star presence nor the opening weekend numbers (fudged or real) can predict the fate of a film; the audience is nobody's fool
A SWEET NOTE
After homegrown whiskeys and coffees, India is now on its way to make craft chocolate a part of its portfolio