ASIDE FROM Danny Meyer and Ronald McDonald, George Motz is the biggest name in burgers. He's a pundit, an author of hamburger-history books, and the host of a show on the YouTube channel First We Feast. His large fan base recognizes him as the country's foremost "burger scholar." Now he has his own restaurant: Hamburger America, which opened in late November on the corner of West Houston and Macdougal, is a big-city ode to the small-town roadside griddles Motz has evangelized for throughout his career.
Between Motz's fans and everyone who saw the news on TikTok, the place had no problem drawing a crowd for its first official day in business after a heavily publicized soft opening. The ribbon cutting saw Michael Bloomberg and Christy Turlington Burns in attendance, and Chris Rock dropped in unplanned during the soft opening. "He was just walking down the street," Motz says, "and somebody said, 'Hey, come in.' So he did."
It's not as though New York needed another big-name burger, but these $7.25 smash burgers live up to the hype, delivering a concentrated beef flavor and bringing a new level of crusty smash to the city. The immediacy of counter seating makes all the difference.&nbsp;Still-crunchy patties, topped with little more than a layer of American cheese, some onions, pickles, and mustard, are shuttled directly to waiting customers.
Right down to its name, Hamburger America is the kind of tidy concept that's easy to imagine expanding through the Eastern Seaboard and beyond. Motz says multiple locations would be nice in the future, but for now he's "just trying to get one right."

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