The Great Pare-Down
New York magazine|September 12 - 26, 2022
Why have restaurant menus gotten so simple?
CHRIS CROWLEY
The Great Pare-Down

POTATOES ARE PROBABLY not P the first ingredient you think of when you imagine items that could quickly bankrupt an otherwise successful restaurant, but chances are good that you do not purchase 50 pounds of potatoes every week. Chef Matt Le-Khac, who owns the Vietnamese restaurant Bolero in Williamsburg, does, so when he noticed the price of his preferred fingerling potatoes shooting up, he knew he needed to do something fast. This past spring, a case of the long, knobbly potatoes might have cost Le-Khac about $50. "But in June, it was up to $121," he says.

"That's unsustainable." The reason: Russia's invasion of Ukraine, the world's third-largest producer of potatoes, which, when combined with Russia itself, is responsible for 10 percent of the global spud supply. Suddenly, there were far fewer potatoes to go around, and Le-Khac made the decision to remove them from his restaurant's $30 plates of shaken beef.

It's a minor tweak, one that most diners would never notice, but it's also a sign of larger problems that continue to threaten the entire restaurant industry. Chefs have always had to worry about what's known as production. It's not enough to have an idea for a great appetizer; someone must also figure out how to execute and replicate that idea, often hundreds of times per night, while simultaneously ensuring that it doesn't disrupt any of the 1,000 other details that cooks must consider during service. Now, with chefs beset by skyrocketing prices and ongoing labor shortages, the usual way of doing business is untenable. To cope, restaurants have slashed menus, simplified garnishes, and introduced streamlined recipes that can be sent out to dining rooms immediately-that is, if they can find enough cooks to hire in the first place.

This story is from the September 12 - 26, 2022 edition of New York magazine.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the September 12 - 26, 2022 edition of New York magazine.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM NEW YORK MAGAZINEView All
Enchanting and Exhausting
New York magazine

Enchanting and Exhausting

Wicked makes a charming but bloated film.

time-read
5 mins  |
Dec 2-15, 2024
Nicole Kidman Lets Loose
New York magazine

Nicole Kidman Lets Loose

She's having a grand old time playing wealthy matriarchs on the verge of blowing their lives up.

time-read
6 mins  |
Dec 2-15, 2024
How Mike Myers Makes His Own Reality
New York magazine

How Mike Myers Makes His Own Reality

Directing him in Austin Powers taught me what it means to be really, truly funny.

time-read
4 mins  |
Dec 2-15, 2024
The Art of Surrender
New York magazine

The Art of Surrender

Four decades into his career, Willem Dafoe is more curious about his craft than ever.

time-read
10 mins  |
Dec 2-15, 2024
The Big Macher Restaurant Is Back
New York magazine

The Big Macher Restaurant Is Back

ON A WARM NIGHT in October, a red carpet ran down a length of East 26th Street.

time-read
2 mins  |
Dec 2-15, 2024
Showing Its Age
New York magazine

Showing Its Age

Borgo displays a confidence that can he only from experience.

time-read
3 mins  |
Dec 2-15, 2024
Keeping It Simple on Lower Fifth
New York magazine

Keeping It Simple on Lower Fifth

Jack Ceglic and Manuel Fernandez-Casteleiro's apartment is full of stories but not distractions.

time-read
3 mins  |
Dec 2-15, 2024
REASON TO LOVE NEW YORK
New York magazine

REASON TO LOVE NEW YORK

THERE'S NOT MUCH in New York that has staying power. Every other day, a new scandal outscandals whatever we were just scandalized by; every few years, a hotter, scarier downtown set emerges; the yoga studio up the block from your apartment that used to be a coffee shop has now become a hybrid drug front and yarn store.

time-read
4 mins  |
Dec 2-15, 2024
Disunion: Ingrid Rojas Contreras
New York magazine

Disunion: Ingrid Rojas Contreras

A Rift in the Family My in-laws gave me a book by a eugenicist. Our relationship is over.

time-read
5 mins  |
Dec 2-15, 2024
Gwen Whiting
New York magazine

Gwen Whiting

Two years after a mass recall and a bacterial outbreak, the founder of the Laundress is on cleanup duty.

time-read
6 mins  |
Dec 2-15, 2024