![EAUX D'ART](https://cdn.magzter.com/1337346145/1680340369/articles/BiE2dz8kb1680584103299/EAUX-DART.jpg)
Freedom. Fantasy. Fetish. The language pebbled through zealous marketing copy for fragrances often reads like truly appalling poetry. But, then again, in the same vein of quandary when using words to describe colour, how does one accurately do the same for scent, when olfactive journeys can be so varied? The synapses in our brain may very well fire wildly when confronted with a single spritz of jasmine absolute. Or bergamot harvested from Sicily. Or ylang-ylang, base-noted with accords of leather. While makeup may have more straightforward affiliations to art, it's the evocative journeys prompted by scents that do as art does: imply, suggest and, for some olfactive blends and noses more than others, force a reckoning.
For some, art is so entirely integral to the process of creation it's a facet entirely woven into the business itself. “Guerlain and art," says Ann Caroline Prazan, the beauty brand's director of art, culture and heritage, "have enjoyed a unique, almost unbreakable relationship." It was recorded that as early as 1828, Pierre-François Pascal Guerlain had associated himself and his brand with painters like Louise Abbéma, who was entrusted to decorate the boutiques. Later, Jacques Guerlain, a steadfast patron of the arts, especially those of Édouard Manet, Camille Pissarro and Claude Monet Monet's The Magpie, which has now found home in the Musée d'Orsay, once hung in the Guerlain workshop despite public opinion at the time, also found his own decorator in artist Jean-Michel Frank.
So, the spirit of artistic revelation has since crept its way into the very fabric of Guerlain's sensorial oeuvre, most patently in the L'Art & La Matière collection, which pairs perfumers with works of art.
This story is from the April 2023 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2023 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
![In The Know](https://reseuro.magzter.com/100x125/articles/812/1725327/AGhzki4b31717747419645/crp_IN-THE-KNOW.jpg)
In The Know
Fashion designer SHANNON LEE's Shirt Number White flies under the radar, just where he likes it ... for now Words:
![Turn Of Thai Rice](https://reseuro.magzter.com/100x125/articles/812/1725327/aAWPmpRj_1717747050833/crp_TURN-OF-THAI-RICE.jpg)
Turn Of Thai Rice
Rare Okinawan spirit awamori captures a slice of the Japanese island's soul.
![Art For Heart Sake](https://reseuro.magzter.com/100x125/articles/812/1725327/QaO9hpMB_1717747520139/crp_ART-FOR-HEART-SAKE.jpg)
Art For Heart Sake
Ceramicist JEANETTE ADRIENNE WEE moulds a future in pottery art.
![Empire State Of Mind](https://reseuro.magzter.com/100x125/articles/812/1725327/TtKRvIUNv1717751374750/crp_EMPIRE-STATE-OF-MIND.jpg)
Empire State Of Mind
Harry Winston's New York Collection is a love letter to the city that never sleeps. The jeweller's latest high-jewellery collection explores NYC's landmarks and symbols through several chapters.
![Guarding A Grand Heritage](https://reseuro.magzter.com/100x125/articles/812/1725327/4upw8BFQm1717751674890/crp_GUARDING-A-GRAND-HERITAGE.jpg)
Guarding A Grand Heritage
In an exclusive interview with Prestige, fourthgeneration Patek Philippe chief THIERRY STERN discusses meaningful innovations, business continuity and what surfing's got to do with it.
![Layers Of Meaning](https://reseuro.magzter.com/100x125/articles/812/1725327/Cv83wuH9E1717746519888/crp_LAYERS-OF-MEANING.jpg)
Layers Of Meaning
Louis Vuitton’s Les Parfums Purs, a collection of single notefocused perfumes, allows you to be your own master perfumer.
![His Time To Shine](https://reseuro.magzter.com/100x125/articles/812/1725327/a6IaOvXQg1717752553168/crp_HIS-TIME-TO-SHINE.jpg)
His Time To Shine
2024 is the year men’s jewellery is shown off for what it ought to be bold, brilliant and tastefully transgressive.
![Watches And Wonders 2024: A Show Of Range](https://reseuro.magzter.com/100x125/articles/812/1725327/CWWnGysaN1717751922064/crp_WATCHES-AND-WONDERS-2024-A-SHOW-OF-RANGE.jpg)
Watches And Wonders 2024: A Show Of Range
In the second instalment of our report on Watches and Wonders the horological trade fair took place in Geneva in April we highlight standout new releases from 10 brands, ranging from stealthy tool watches to statement pieces you couldn't miss, even if you tried.
![Raise A Glass To China](https://reseuro.magzter.com/100x125/articles/812/1725327/XZnXfNOLr1717753760090/crp_RAISE-A-GLASS-TO-CHINA.jpg)
Raise A Glass To China
At the inaugural Wynn Signature Chinese Wine Awards, three experts tell Prestige why you should consider picking up a bottle for your next dinner party or date night.
![TOAST TO LOCAL SPIRITS](https://reseuro.magzter.com/100x125/articles/812/1725327/VrmK46Ize1717753616620/TOAST-TO-LOCAL-SPIRITS.jpg)
TOAST TO LOCAL SPIRITS
A growing class of \"Made in Singapore\" liquors give drinkers a taste of home.