Richard Mille is not in the habit of doing anything in halves - if something is even worth attempting, it is worth doing in an exemplary way. So, when the idea of a new flagship store was mooted, one that could host friends of the brand in the best possible way as well as welcome future buyers and enthusiasts in search of information, Richard Mille's architecture and design teams got to work. It would take three long years of planning before this idea took flight in Singapore, much like the long planning process that goes into producing a single watch.
The result is a new flagship that marries the art of hospitality with an innovative vision, showcasing the brand's multiple inspirations. Located along St Martin's Drive, a quiet end of the bustling Orchard Road retail district, the space is meant to be a physical embodiment of Mille's own psyche, offering visitors valuable insights into what inspires the maverick watchmaker. "Our intention was to play with visitors' expectations," shares Brand Director AIexandre Mille. "The architectural organisation of St. Martin creates a feeling of astonishment at not having guessed such a space could exist behind this door. Discovering it makes you wonder what the next surprise will be," he adds.
This story is from the December 2023 edition of Prestige Singapore.
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This story is from the December 2023 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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