![PRESTIGE 40 under 40](https://cdn.magzter.com/1337346145/1712218292/articles/jYHkMml9d1712572506955/PRESTIGE-40-UNDER-40.jpg)
BUILDING COMMUNITIES IN WEB3 ELROY CHEO, 39 Co-founder of Arc
Elroy Cheo is building his own story - and he's doing it in the Web3 space with Arc, an app-based digital community driven by blockchain technology and collaboration between its members. Co-founded with tech entrepreneur Kiat Lim and Singaporean musician JJ Lin, the platform is the first of its kind in Asia and uses NFTs as proof of membership and includes real-world incentives such as access to private clubs, networking events and exclusive experiences with partners such as Millennium Hotels and Resorts and Zouk.
For Cheo, who is the platform's "architect" and oversees its user experience, Arc is the coming together of his passion for cryptocurrency and Web3 and a gap in the Asian market that he felt needed to be filled.
Since its founding in 2022, Arc has grown into a 660-strong community that includes artists, social media influencers and business leaders such as Casetify's Wesley Ng. Rotten Tomatoes' Patrick Lee and Tribe and StackUp's Yi Ming Ng.
Says Cheo, "We realised that NFTs were a perfect mechanism for the kind of community we envisioned Arc to be, where members come together to collaborate and build new things together. With NFTs, we have transformed membership into a digital asset, and this naturally creates a mechanism that motivates members to participate and contribute, strengthening and growing the community, which enables the digital asset to grow in value.
"Our vision for Arc is to be the start of a new kind of investment and incubation powerhouse - one that is built and driven by the community instead of a company or an individual." Candice Chua
PURPOSE-DRIVEN STYLE SUSANNAH JAFFER, 33 Founder and CEO of Zerrin
This story is from the April 2024 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2024 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
![In The Know](https://reseuro.magzter.com/100x125/articles/812/1725327/AGhzki4b31717747419645/crp_IN-THE-KNOW.jpg)
In The Know
Fashion designer SHANNON LEE's Shirt Number White flies under the radar, just where he likes it ... for now Words:
![Turn Of Thai Rice](https://reseuro.magzter.com/100x125/articles/812/1725327/aAWPmpRj_1717747050833/crp_TURN-OF-THAI-RICE.jpg)
Turn Of Thai Rice
Rare Okinawan spirit awamori captures a slice of the Japanese island's soul.
![Art For Heart Sake](https://reseuro.magzter.com/100x125/articles/812/1725327/QaO9hpMB_1717747520139/crp_ART-FOR-HEART-SAKE.jpg)
Art For Heart Sake
Ceramicist JEANETTE ADRIENNE WEE moulds a future in pottery art.
![Empire State Of Mind](https://reseuro.magzter.com/100x125/articles/812/1725327/TtKRvIUNv1717751374750/crp_EMPIRE-STATE-OF-MIND.jpg)
Empire State Of Mind
Harry Winston's New York Collection is a love letter to the city that never sleeps. The jeweller's latest high-jewellery collection explores NYC's landmarks and symbols through several chapters.
![Guarding A Grand Heritage](https://reseuro.magzter.com/100x125/articles/812/1725327/4upw8BFQm1717751674890/crp_GUARDING-A-GRAND-HERITAGE.jpg)
Guarding A Grand Heritage
In an exclusive interview with Prestige, fourthgeneration Patek Philippe chief THIERRY STERN discusses meaningful innovations, business continuity and what surfing's got to do with it.
![Layers Of Meaning](https://reseuro.magzter.com/100x125/articles/812/1725327/Cv83wuH9E1717746519888/crp_LAYERS-OF-MEANING.jpg)
Layers Of Meaning
Louis Vuitton’s Les Parfums Purs, a collection of single notefocused perfumes, allows you to be your own master perfumer.
![His Time To Shine](https://reseuro.magzter.com/100x125/articles/812/1725327/a6IaOvXQg1717752553168/crp_HIS-TIME-TO-SHINE.jpg)
His Time To Shine
2024 is the year men’s jewellery is shown off for what it ought to be bold, brilliant and tastefully transgressive.
![Watches And Wonders 2024: A Show Of Range](https://reseuro.magzter.com/100x125/articles/812/1725327/CWWnGysaN1717751922064/crp_WATCHES-AND-WONDERS-2024-A-SHOW-OF-RANGE.jpg)
Watches And Wonders 2024: A Show Of Range
In the second instalment of our report on Watches and Wonders the horological trade fair took place in Geneva in April we highlight standout new releases from 10 brands, ranging from stealthy tool watches to statement pieces you couldn't miss, even if you tried.
![Raise A Glass To China](https://reseuro.magzter.com/100x125/articles/812/1725327/XZnXfNOLr1717753760090/crp_RAISE-A-GLASS-TO-CHINA.jpg)
Raise A Glass To China
At the inaugural Wynn Signature Chinese Wine Awards, three experts tell Prestige why you should consider picking up a bottle for your next dinner party or date night.
![TOAST TO LOCAL SPIRITS](https://reseuro.magzter.com/100x125/articles/812/1725327/VrmK46Ize1717753616620/TOAST-TO-LOCAL-SPIRITS.jpg)
TOAST TO LOCAL SPIRITS
A growing class of \"Made in Singapore\" liquors give drinkers a taste of home.