![A Toast to Japanese Craftsmanship](https://cdn.magzter.com/1355984805/1699529472/articles/bEJ6VYMkC1699533442032/A-TOAST-TO-JAPANESE-CRAFTSMANSHIP.jpg)
Those words were boldly proclaimed by Shinjiro Torii, founder of House of Suntory and its firstgeneration master blender. And it is from this fearless vision that the company blossomed from an esteemed Japanese distillery to a globally renowned brand with a comprehensive and highly regarded repertoire of spirits.
According to his grandson and third-generation master blender Shigo Torii, the elder distiller was guided by two Japanese principles. Kotobuki, which wishes happiness upon all, and Yatte Minahare, a rallying cry that invokes courage, which inspired him and his associates to challenge themselves and dream big. With these founding philosophies, he hoisted the Japanese flag proudly in the fiercely competitive arena of spirits.
Necessity is credited as the mother of invention. But as Torii has shown, sometimes, dreams precede necessity. In his quest to make a new kind of whisky, he centred Japan as a new fount for whisky: “an original whisky, blessed by Japanese nature and craftsmanship”, that his son, second-generation master blender Keizo Saji and thereafter, grandson, third-generation master blender Shingo Torii, would inherit and protect.
The Suntory whiskies of today—Yamazaki, Hakushu, Chita, Toki and Kakubin—are part of an expansive range that account for over 100 types of malt whisky, all of which reflect their founder’s philosophy of fusing nature and craftsmanship in a manner unique to Japan.
This story is from the November 2023 edition of Robb Report Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2023 edition of Robb Report Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
![Shine With Julia](https://reseuro.magzter.com/100x125/articles/2107/1729552/qvpsu0W4J1718192623047/crp_SHINE-WITH-JULIA.jpg)
Shine With Julia
Red-carpet elevation takes on new meaning with the Chopard x Julia Roberts high jewellery capsule collection.
![Much Ado About Nothing](https://reseuro.magzter.com/100x125/articles/2107/1729552/IPPvB6ydV1718189701666/crp_MUCH-ADO-ABOUT-NOTHING.jpg)
Much Ado About Nothing
Is a cold, sanitised, minimalist aesthetic really aspirational? When it comes to our homes, a 'more is more' attitude might reflect a healthier outlook.
![Putting The Fight In Flight](https://reseuro.magzter.com/100x125/articles/2107/1729552/p71AYU8R31718191802796/crp_PUTTING-THE-FIGHT-IN-FLIGHT.jpg)
Putting The Fight In Flight
Military aircraft and their bizjet counterparts share more than meets the eye-to the benefit of both.
![How Paris Got Its Groove Back](https://reseuro.magzter.com/100x125/articles/2107/1729552/cjGNJuxP11718193229159/crp_HOW-PARIS-GOT-ITS-GROOVE-BACK.jpg)
How Paris Got Its Groove Back
With a revitalised art scene, rule-breaking chefs and a slew of new hotels, the capital is ready again to go toe to toe with any city in the world.
![The Art Of Evolution](https://reseuro.magzter.com/100x125/articles/2107/1729552/7DgiXun7M1718192308020/crp_THE-ART-OF-EVOLUTION.jpg)
The Art Of Evolution
Franck Muller transforms an icon with the new Long Island Evolution.
![Urban Sanctuary](https://reseuro.magzter.com/100x125/articles/2107/1729552/B9pSsXKUd1718631083023/URBAN-SANCTUARY.jpg)
Urban Sanctuary
For investors who are interested in Indonesia’s property market, there’s no better place to consider than Savyavasa, a luxurious 402-unit condominium development in the south of Jakarta.
![GREEN MONEY](https://reseuro.magzter.com/100x125/articles/2107/1729552/fPAbXDNlb1718194186633/GREEN-MONEY.jpg)
GREEN MONEY
Subrata Dutta of Samsonite on thoughtful retail practices and their impact on the environment.
![The Ride Of Your Life](https://reseuro.magzter.com/100x125/articles/2107/1729552/pd9xJq7zN1718193792647/THE-RIDE-OF-YOUR-LIFE.jpg)
The Ride Of Your Life
What could be better than a luxury cycling trip on a sultry Mediterranean island? One where your biggest hero in the sport is right alongside you.
![A Parisian Dream](https://reseuro.magzter.com/100x125/articles/2107/1729552/xWypOYd3n1718193587250/A-PARISIAN-DREAM.jpg)
A Parisian Dream
The Olympic Games Paris 2024 offers a unique opportunity to experience the event in unprecedented style, thanks to exclusive hospitality packages offered by the official hospitality provider, On Location.
![Istanbul Is For Oenophiles](https://reseuro.magzter.com/100x125/articles/2107/1729552/BJPjz9DbR1718193155856/ISTANBUL-IS-FOR-OENOPHILES.jpg)
Istanbul Is For Oenophiles
Turkey’s biggest city has some outstanding spots for wine lovers.