Born Ready
Robb Report Singapore|June 2024
Since its inception 55 years ago, the TAG Heuer Monaco collection has been destined to embody the spilt-seconds complication.
Alvin Wong
Born Ready

SOME WATCHES EVOLVE to become icons, while others seem to hit the ground running. The TAG Heuer Monaco, for all its motor rally-inspired bravado, took the scenic route to become established as one of the most iconic timepieces in contemporary watchmaking. Even though it sports a distinctive square-shaped silhouette that made it instantly identifiable, and eventually chalked up its fair share of Hollywood appearances (Le Mans and The Fast & The Furious 5, to name two), the Monaco had to slowly move through the gears.

Birthed in 1969, the year that also saw the Apollo 11 moon landings and the Woodstock music festival, the Monaco arrived with a sense of radicality that sat with the times. Its water-resistant square case—the first of its kind then— stood out in a sea of round-shaped watches (it still does, actually). On the inside, the watch housed the Calibre 11. A pioneering automatic chronograph movement, Calibre 11 was also a worldfirst, one which the Heuer company had raced to introduce, as Seiko and Zenith had also rolled out their own versions that year.

This story is from the June 2024 edition of Robb Report Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the June 2024 edition of Robb Report Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM ROBB REPORT SINGAPOREView All
Uniquely Martell
Robb Report Singapore

Uniquely Martell

The French house launches Les Fûts Uniques de Martell, the world's first cognac cask programme.

time-read
2 mins  |
December 2024
Opulent Waters
Robb Report Singapore

Opulent Waters

Embark on first-class cruises with Silversea, which has opened sales for its 2026 voyages.

time-read
2 mins  |
December 2024
Palatial Presents
Robb Report Singapore

Palatial Presents

From royal gifts to bespoke objets d'art, Singapore's Royal Insignia is reviving the art of gifting.

time-read
2 mins  |
December 2024
Back To The Land
Robb Report Singapore

Back To The Land

Growing up in Beirut, Lina Ghotmeh pursued architecture as a means of building community in times of conflict. Her mission is more relevant today than ever.

time-read
6 mins  |
December 2024
Care To Join?
Robb Report Singapore

Care To Join?

Private clubs are proliferating. But keeping members happy might not be as easy as it seems.

time-read
10+ mins  |
December 2024
The Vanity Table
Robb Report Singapore

The Vanity Table

The latest grooming products to know.

time-read
1 min  |
December 2024
Rekindle The Flames
Robb Report Singapore

Rekindle The Flames

Byredo's Ancient Sand candle ignites the holiday spirit within.

time-read
1 min  |
December 2024
Off To The Races
Robb Report Singapore

Off To The Races

Chanel leans into its sportswear roots with high jewellery inspired by the thrill of automotive competition.

time-read
2 mins  |
December 2024
What Time Is It At Home?
Robb Report Singapore

What Time Is It At Home?

Stay on top of your affairs when you are halfway across the world with these trusty and intelligent multi-time zone watches.

time-read
3 mins  |
December 2024
Track Records
Robb Report Singapore

Track Records

Brice Tchaplyguine, managing director of TAG Heuer Asia Pacific, dispenses insights on the iconic watch company at the opening of the brand's new boutique in Singapore.

time-read
2 mins  |
December 2024