NOTHING ESCAPES THE attention of Boucheron CEO Hélène Poulit-Duquesne. Not even the shade of aquamarine moire wallpaper that sheathes the VIP room of the brand’s newly refurbished boutique at Marina Bay Sands. “I try my best to make our boutiques in each city unique,” she explains. “I even select the fabrics myself.”
Ever since Poulit-Duquesne joined the French high-jewellery brand in 2015, she has made it her mission to honour the legacy of its founder Frédéric Boucheron. A fastidious, bold and inventive jeweller with a keen sense of style, Frédéric was the toast of Parisian high-society in the mid-19th century, revered for his experimental and extravagant creations.
Armed with a similar eye for detail and penchant for innovation, Poulit-Duquesne has proven to be a catalyst for change at Boucheron. From reaffirming the company’s position as a cutting-edge high jewellery brand and expanding its presence in Asian markets, to forming a research and development team to roll out forward-thinking creations together with creative director Claire Choisne, Poulit-Duquesne believes that change should be the only constant— especially for a brand that is as steeped in history as Boucheron.
Why is it important for you to be so involved with every boutique’s refurbishment?
The manner in which we welcome our clients reflects a lot about who we are. I visit luxury boutiques around the world and they all look the same. It is a terrible thing when you don’t even remember what it is you saw in Tokyo or Beijing.
This story is from the February 2024 edition of Robb Report Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 2024 edition of Robb Report Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Celebrating Traditions
Celebrations: Tradition Reimagined sees the Commune flagship showroom furnished with local artist Goh Beng Kwan's new collage works evoking the zeitgeist of the Lunar New Year.
Resilient In The Extreme
Here’s how some architects are tackling the challenges of climate change.
Building Blocks
CEO of retail investment start-up BigFundr, Quah Kay Beng, on starting small and thinking big.
Food For Thought
Didi Gan, co-founder and managing director of biosciences start-up N&E Innovations, on staying the course and making a real impact in the sustainability industry.
The Woman Behind the Hermès Man
For 36 years, Véronique Nichanian has supplied the exacting creative vision for the storied French house's menswear. Her secret: navigating the space between fashion and style.
All Dressed Up, Everywhere To Go
Drawer the Daytona—a small, slim dress watch is the discerning wristwear of the moment.
Jewel In The Crown
Bvlgari’s Lvcea watch looks more radiant and sensual since its debut over a decade ago.
Deeply Committed
More than a year after the Titan disaster, interest in deep-sea submersibles hasn't just returned-it has flourished.
First Class On Four Wheels
Recline in an oasis of relaxation or have a private business meeting on the go—the four-seater LM 500h from Lexus ticks all the boxes.
Making Waves
Noam Bounekala, a 27-year-old upstart hotelier, turned a business-school idea into an impressive network of private villas. Next up? A Michelin star.