THE PREMISE IS simple: present a vision of the automotive future that challenges convention and is so fantastical that it sparks instantaneous demand. Harley Earl’s Buick Y-Job pioneered the idea in 1938, and Mercedes-Benz’s stunning Vision AVTR offers a 21st-century rejoinder.
Unlike Earl’s singularly auteurist creation, the AVTR is the product of a complex collaboration between the world’s oldest carmaker and the team behind the most commercially successful movie of all time, Avatar. Wildly detailed and radically executed, the one-off creation features exceptionally imaginative styling and visceral appeal. It also ticks another simple but critical box that many marques skip with their future-focused flights of fancy: it can move under its own power.
This story is from the June 2023 edition of Robb Report Singapore.
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This story is from the June 2023 edition of Robb Report Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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