Dressing up is a daily ritual in self-confidence—it’s something we actively do for ourselves. For Eyqa Sulaiman, the founder of the renowned modest lifestyle brand Sugarscarf, this act of individuality has been a key driver behind her 13-year-old business.
“Fashion isn’t just about what we wear. It’s about expression, individuality, and the art of storytelling,” Eyqa says. “The thing about scarves is that they’re more than a symbol; they are a manifestation of a community that values love, dreamy aesthetics, and togetherness. Our goal is not just to sell you a product but to connect like-minded individuals who share the same values.”
Eyqa, a fashion entrepreneur with a background in IT, attributes creating Sugarscarf to her mother. While Eyqa was studying at Multimedia University in Melaka, her mother brought the young IT student to Kuala Lumpur to buy ready-made scarves. It was while observing the colourful prints and fabrics that the idea to merge her budding love for style and technology took root.
This story is from the September 2023 edition of Tatler Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2023 edition of Tatler Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
How Working Out Transforms Your Skin
When we think about the benefits of exercise, glowing skin might not be the first thing that comes to mind. That said, getting that sweat going is not only great for your body but also an absolute game-changer for your skin
Mane Attraction
Dr Chang Chee Seong of Kaiteki Clinic shares his expert insights on hair loss, from the most common causes to cutting-edge solutions and what to expect on the journey of hair recovery
Body Manscaping
Discover the entrepreneurial journey of Jared Chuah, cofounder of Nateskin, and how this Malaysian brand is breaking taboos around men's grooming, particularly below the belt
Skin Superfoods
Glow from within with these six ingredients that are good for your complexion
Elevated Wellness
Discover Amani Biohacking Club: Malaysia's first biohacking society for optimal leadership and life balance
The Dior Warrior
Drawing inspiration from the world of sports and the strength of female Amazonian warriors, Maria Grazia Chiuri redefines empowered femininity as something both graceful and formidable for Dior's spring-summer 2025 collection
ASIA'S MOST INFLUENTIAL - MALAYSIA
Meet the country's most influential individuals: 100 prominent figures who are changing the landscape in Malaysia across industries in our main categories, from business and STEM, to social impact and culture.
Innovating with Purpose
Chor Chee Hoe, co-founder of Qarbotech, talks about how carbon-based innovations are changing the face of farming and ensuring a greener, more productive future
Grounded Vision
Minister of housing and local government, Nga Kor Ming shares the personal experiences and guiding principles that have shaped him, revealing the thoughtful man behind politician
Raising Penang's Bar
Backdoor Bodega's Koh Yung Shen is elevating Penang's bar scene with Penang Cocktail Week
