Paradis State of Mind

Hennessy invites audiences to pursue their paradise with its latest film campaign, Paradis is on Earth

Paradise lies in moments suspended in bliss. It is also this universal celebration of harmony that serves as the ‘raison d’être’ for Hennessy Paradis. In line with these pursuits, Hennessy Paradis debuts its firstever global campaign “Paradis is on Earth”, which explores an opus to open the gateway to “paradise” on earth.

From the sweeping American West, where Alicia Keys and Lang Lang kicked off the Paradis is on Earth collaboration film in February, to the verdant foliage of Keppel Hill where Singapore’s own celebration took place in May, what collectively unites all of us is nature and its sensual harmonies.

In fact, it was music that first inspired the creation of Hennessy’s Paradis in 1979. The prized cognac was crafted from the most exceptional eaux-de-vie from the legendary cellar that Maison Hennessy used to call “Paradis” as an ode to symphonic music and sensuality. This means it’s made from the oldest, rarest and finest stocks that are rested for at least 25 years to over 100 years old. Often dubbed the ‘cognac lover’s cognac’, Hennessy Paradis is a perfectly balanced blend, both voluptuous and harmonious, and combines smoothness and strength with a silky texture.