Platinum Status

One of the most precious skincare collections ever created, La Prairie harnesses the science of haute-rejuvenation for its exclusive Platinum Rare collection

Gold and silver may be precious metals, but as connoisseurs know, the most exquisite of all has to be platinum. Naturally, for Swiss skincare brand La Prairie, which is famed for its mastery of Swiss cellular science and its use of indulgent ingredients, it was a natural choice to harness the revitalising properties of this rare metal for the Platinum Rare collection, its most luxurious skincare range yet.

The heritage of the range lies in founder Dr Paul Niehans’s cellular therapy research, which he developed at Clinique La Prairie. A pioneer in this science, he believed that caring for the skin’s cells would in turn strengthen and rejuvenate the skin, making it more resistant to external damage.

Powered by the principle of Haute‑Rejuvenation, a proprietary La Prairie technology that works by triggering key rejuvenating processes essential to keeping the skin youthful, the Platinum Rare range seeks to address multiple signs of ageing to give benefits such as increased firmness, an even skin tone, refined texture, smoothened wrinkles and a radiant glow.