The Midas Touch

At the heart of Piaget is its long affinity with gold, the precious metal that transforms into treasures in the hands of the maison's skilled artisans

-  Annabel Tan

It was in 1874, in the quiet serenity of La Côte-aux-Fées in Switzerland, that one man's humble dream began to take shape. Driven by his passion for watchmaking, Georges-Édouard Piaget set up a workshop in his family farmhouse, embarking on a journey that would eventually shape the course of watchmaking history and see his name become synonymous with the glories and glamour of gold.

By the 1950s, the workshop had grown into a watch and jewellery house named Piaget, and had become recognised globally for its pursuit of excellence and innovation. It was during this era that the brand unveiled a groundbreaking creation: the ultra-thin manual-winding 9P movement. At just 2 mm thick, it opened up new design possibilities and sparked a wave of creativity, leading to some of Piaget's identity-defining creations.