Maximilian Büsser, the man behind some of the most fantastical and avant-garde timepieces ever made, could have simply branded his Geneva-based watch company “MB” upon founding back in 2005. He instead went with MB&F, which stands for Maximilian Büsser & Friends, one of whom is celebrated in peak horological style with the $130,000 LMX Paris Edition.
The extremely limited-edition dual chronograph is a wearable tribute to Laurent Picciotto, another titan of the luxury watch industry. Picciotto is founder and President of the Chronopassion boutique on Paris’ historic Rue Saint-Honoré, where he curates a collection of fine watches chosen freely, without any discernible brand allegiance or influence from industry trends. As Fabienne Lupo-Magnaudet, then-president of the Fondation de la Haute Horlogerie, told the New York Times back in 2013, “Laurent is considered a trendsetter for the fine watchmaking world. He is one of the pioneers of new horology.”
This story is from the November - December 2023 edition of Maxim US.
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This story is from the November - December 2023 edition of Maxim US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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