!["I felt there was a void in the market"](https://cdn.magzter.com/India Today/1719060288/articles/tWwjqz9t31719164788772/I-FELT-THERE-WAS-A-VOID-IN-THE-MARKET.jpg)
Eighteen years ago, before people understood what home styling meant, Jasmine Jhaveri did a course in styling and decided to change the design, decor and architecture industry. "I realised there was a void in the market between the architect and the end user, where end to end solutions were missing in terms of sourcing, curating, styling and even providing design solutions," says Jhaveri. So, she created a niche for herself as an industry leader doing complete projects from furniture to finishes.
"Most people back then were only doing soft furnishings, while I was very clear about creating a comprehensive story for any space that I design," she adds.
This story is from the July 01, 2024 edition of India Today.
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This story is from the July 01, 2024 edition of India Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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