A week before the state goes to the polls, Chief Minister Ashok Gehlot and the ruling Congress seem to have received inputs that their campaign is slipping. The party was ahead, spending profusely to advertise its welfare schemes before the model code of conduct kicked in, but a slide has set in since then. One reason, sources say, is the conflict between campaign strategists Designbox and the state unit.
In October, Pradesh Congress Committee president Govind Singh Dotasra had a spat with Designbox chief Naresh Arora, who reportedly refused to share the strategy matrix with him. Later, many candidates put their foot down against the plan to organise local road shows, saying it was disrupting their campaign. "This is not the time to indulge in such things," a senior leader confided. "We wanted to stick to the traditional way of campaign within the constituency." As a result, the party has left the mega shows to central leaders like party president Mallikarjun Kharge and the Gandhi siblings, Rahul and Priyanka, who will hold 10-odd rallies and road shows between November 15 and 21, around the same time as Prime Minister Narendra Modi, Union home minister Amit Shah and BJP president J.P. Nadda will do so.
The second change is to involve Gehlot's bête noire Sachin Pilot more. Pilot's Gurjar vote bank was shifting away from the Congress as a result of which at least a dozen official candidates could lose, a narrative that the BJP has gleefully amplified to erode the former deputy CM's stronghold in eastern Rajasthan. A correction is now happening with the latest party posters and banners carrying pictures of Pilot along with Gehlot. Pilot will also now be among the lead campaigners.
This story is from the November 27, 2023 edition of India Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 27, 2023 edition of India Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Beware The New Big Con
Cyber Criminal Networks, Often Based Abroad, Are Now Leveraging Technological And Psychological Tools To Weave Elaborate Stings With Fake Cops And Enforcement Authorities To Deprive Unsuspecting Victims Of Their Entire Life Savings
A Cut Above the Rest
Oft ignored, the ceiling in a room is so much more than a necessity
THE GRAND STAND
This atypical bachelor pad for Delhivery's Sandeep Barasia is all about balancing art with form, aesthetics with functionality and materiality with context
50 SHADES OF WHITE
From ivory to ecru, TV actor Ankita Lokhande and reality TV star Vicky Jain's apartment in Mumbai is all about a fresh and clean feel
"GOOD DESIGN IS EFFICIENT, BEAUTIFUL AND PROBLEM SOLVING"
Known for creating thoughtfully crafted spaces, architect Jaskaran Singh takes us through the legacy he was born into
HITCHED AT HOME
From offbeat décor to eco-friendly design elements, an intimate wedding runs high on undeniable charm and unique sentiments
ROOM TO BLOOM
Bring wedding festivities indoors with flowers and hues that set the mood for this beautiful tablescape
THE RITE CHOICE
Move over heaven, well-designed and stylish marriages require the Abu Jani Sandeep Khosla touch. They share how to ace this space.
Twist on Tradition
Stylish storytelling, vibrant vistas, trendy textiles and modern magic, wedding decor is a beautifully crafted and personal tale today
TROUSSEAU TROVE
From preserved flowers to bountiful hampers, what you give the bride and groom will set the tone for their life ahead