BreadTalk Group

Singapore's Innovative Brand Pioneer

Ranking second in the world and first in Asia in the World Bank's most recent Ease of Doing Business index, Singapore is widely regarded as having one of the best investment environments on the planet. The country benefits not only from its strategic location, but active government support for business, an excellent legal framework, and light-touch regulation and taxation.

This backdrop has long benefitted Singapore's food and beverage industry, the eve of the covid pandemic, according to Black Box Research. A recent report by GlobalData estimates that the sector will grow at 11% a year to 2025 as it bounces back, with both domestic demand and growing tourism contributing to the stellar performance.

This resurgence and that of the global hospitality industry is proving a boon for Singapore-based BreadTalk Group. The company was founded in 2000 by George Quek, who had an entrepreneurial vision to transform the bakery sector. That vision has been realised at a large scale, with BreadTalk Group now having more than 600 outlets in 15 territories worldwide, across China, South East Asia, India, the Middle East, and the UK.