IT was a usual Friday night in Bengaluru’s tech hub, Koramangala. Restobars with ‘Now Open’ signs beckoned passersby on the packed streets. As vehicles lined up bumper-to-bumper, several hundred 20-something-year-olds dressed in their best fits, listened to thumping music that rang long in one’s ears even once it stopped.
But in the city that never sleeps—although the bars close at 1 am—it is very easy to feel lonely. Samarth*, 23, who describes himself as an introvert, dreaded Friday nights, until he rented a girlfriend.
“’Girl-friend’ —he stresses, highlighting the often-overlooked space between the two words.
“There’s no ill intent. I simply hired a female friend,” clarifies Samarth.
Often mistaken for an escort service, ‘rent a girlfriend’ or ‘rent a boyfriend’ services have quietly taken the dating world by storm. The purpose is neither commercial nor sexual. The person ‘on rent’ accompanies the renter on a date, interacts with them, gives them company while they mindlessly shop, do errands, listen to their rants, buys them flowers or even accompany them to a funeral.
While such qualities are expected from a partner, in such cases, the service is provided in exchange for a fee.
'RENT A GIRLFRIEND' OR 'RENT A BOYFRIEND' SERVICES HAVE TAKEN THE DATING WORLD BY STORM. THE PURPOSE IS NEITHER COMMERCIAL NOR SEXUAL.
Samarth paid Rs 5,000 for a two-hour date with Ayesha*. They went to a restobar in the city, had some beer and bar snacks and left before it got dark. Being a medical student, Samarth’s last two years were filled with shifts that routinely lasted beyond 28 hours, a chronic lack of sleep and minimal interaction with anyone except his family.
This story is from the February 21, 2024 edition of Outlook.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 21, 2024 edition of Outlook.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
No Singular Self
Sudarshan Shetty's work questions the singularity of identity
Mass Killing
Genocide or not, stop the massacre of Palestinians
Passing on the Gavel
The higher judiciary must locate its own charter in the Constitution. There should not be any ambiguity
India Reads Korea
Books, comics and webtoons by Korean writers and creators-Indian enthusiasts welcome them all
The K-kraze
A chronology of how the Korean cultural wave(s) managed to sweep global audiences
Tapping Everyday Intimacies
Korean filmmaker Hong Sang-soo departs from his outsized national cinema with low-budget, chatty dramedies
Tooth and Nail
The influence of Korean cinema on Bollywood aesthetics isn't matched by engagement with its deeper themes as scene after scene of seemingly vacuous violence testify, shorn of their original context
Beyond Enemy Lines
The recent crop of films on North-South Korea relations reflects a deep-seated yearning for the reunification of Korea
Ramyeon Mogole?
How the Korean aesthetic took over the Indian market and mindspace
Old Ties, Modern Dreams
K-culture in Tamil Nadu is a very serious pursuit for many