Do you like your coffee? Or do you just drink it out of habit? If your answer is 'yes' to the second question, Jacob Mammen, managing director of Badra Estates in Chikkamagaluru in Karnataka might have a solution for you.
Badra Coffee is all set to launch four blends for the retail market. Three of them, Temple Mountain (Arabica), Misty Heights (single estate) and Kaapi Nirvana (filter), are pure coffees, while Dakshin Fusion is a filter coffee with chicory. "Explore a basket of flavours direct from our farm, grown, roasted and curated by us available soon," says Mammen. These will soon be available to the Indian consumers.
Mammen's great-grandfather bought the estate from Brooke Bond Ltd. Three generations of the family have run Badra Estates and Industries Ltd, which was formed in 1943. "Things were quite different in the beginning. The Coffee market was fully regulated. All growers pooled their coffee with the Coffee Board of India. We had no control after coffee left the farm," says Mammen. In 1997, the government allowed growers to sell their coffee. Badra started exploring export possibilities then, and has been focusing on specialty coffee ever since.
This story is from the August 11, 2024 edition of THE WEEK India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 11, 2024 edition of THE WEEK India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Too Much Sitting Can Accelerate Ageing
SITTING FOR EXTENDED PERIODS can harm the heart and accelerate ageing, even if you are young and get the minimum recommended amount of daily exercise, according to a US study published in the journal PLOS One.
Efficiency and innovation
As health care evolves, professionals must employ innovative methods to refine their skills
Level up
Only 30 per cent of needy patients are able to undergo transplant in India; we need more dedicated transplant centres
HOPE STEMS FROM A CELL
While stem cell therapies have shown success in treating blood disorders, orthopaedic ailments, autoimmune diseases and eye issues, there is hope that they can one day treat patients with heart disease, blindness, Parkinson's, HIV, diabetes and spinal cord injuries
Mind matters
Your mindset can limit or expand your physical ability
Cutting edge
Would you go under the knife if a robot was the one holding it? Or would you say, \"No way, I need a human touch\"? You might have to decide soon because a robot that can imitate skilled human surgeons is already here.
The smallest cut
Minimally invasive surgeries have a bright future, with virtual reality and 3D procedures offering greater precision and AI on the horizon
Signalling a revolution
Canadian scientist and entrepreneur Sachdev Sidhu is focused on bringing cutting-edge antibody engineering to his country of origin
Wellness on demand
Starting as a doctor-patient chat platform, Medibuddy has evolved to be India's largest on-demand, full-stack digital health care platform
HEARING AND VISION LOSS LINKED TO HEART DISEASE AND STROKE
A CHINESE STUDY PUBLISHED IN THE JOURNAL of the American Heart Association suggests that middle aged and older adults with sensory impairments, specifically hearing and vision loss, have an elevated risk of cardiovascular diseases, including stroke and heart attacks.
