The Shein is off
THE WEEK India|August 04, 2024
I have to admit absolutely loved the Reliance wedding. Oops, I meant to say the Ambani wedding.
NAMRATA ZAKARIA
The Shein is off

The youngest son of the legendary Mukesh Ambani, Anant, married an heiress, Radhika Merchant, in the wedding of the century, thanks to its pomp and ceremony. We were treated to possibly minute-by-minute updates thanks to their multiple and very buzzy social media accounts.

I think the Freudian slip of calling it a 'Reliance wedding' was thanks to its very public nature. The entire world was invited to watch. If you did not know or care who the Ambanis were, you would certainly be interested in what Justin Bieber, Rihanna, Kim Kardashian and Katy Perry were up to. It is a great way to launch yourself as an international brand, Reliance or the Ambanis, whichever.

This story is from the August 04, 2024 edition of THE WEEK India.

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This story is from the August 04, 2024 edition of THE WEEK India.

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