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Rewind 12 months ago and English rugby's top flight appeared to be in disarray with three of its clubs Wasps, Worcester and London Irish - having gone to the wall.
But a brilliant season of running rugby, culminating in a sellout final for the ages between Northampton and Bath earlier this month, has turned the tide and fans can't get enough.
More than 5,000 tickets have been snapped during the priority ticket window for the showpiece game at Twickenham on Saturday June 14, 2024, a week later than this year's date.
This story is from the June 30, 2024 edition of The Rugby Paper.
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This story is from the June 30, 2024 edition of The Rugby Paper.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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Terrific Toulouse go on the rampage
WE DIDN'T just lose the arm wrestle - we had our wrists broken under the table,\" Bordeaux boss Yannick Bru admitted, graphically, after watching his side fall to a record 59-3 Top 14 final defeat at the hands of an irrepressible Toulouse in Marseille on Friday evening.
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England have enough to down the All Blacks
STEVE Borthwick's England team have taken their first step of their summer tour and returned with the expected win showing the focus needed to suppress and beat an energetic Japan at home in their own stadium.
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Gatland hits the 50-mark for Wales
UNLESS they change the habit of a lifetime in Australia over the next fortnight, Wales will be saddled with their longest losing run for more than 20 years.
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I'm thrilled to see Bath enjoying its success
MY journey with rugby began at the age of seven during the '95 World Cup.
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25 years on and it's still a special place
IT WAS the 25th anniversary of the first-ever game at the Millennium Stadium a couple of days ago which pulled me up a little short because I remember it like yesterday, not least because it was, I think, possibly the hottest and certainly the most uncomfortable I've ever been reporting in Britain.
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Cheika knows he will be judged on results
LEICESTER were once a byword for stability. Like Liverpool FC, they had a reputation for promoting from within and benefiting from a boot room that allowed players to transition into management-think Dean Richards, Richard Cockerill and Geordan Murphy.
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Whistler's authority must be protected
WE CAN easily imagine New Zealand rugby folk in the afterlife, shaking the English referee Roger 1. Quittenton warmly by the hand while grabbing the Scottish official John Dewar Dallas roughly by the throat.
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Bracken's hat-trick inspires England
DESPITE going 14-0 down in the first half, Mapletoft's Mark men secured an impressive win spear headed by a hat-trick from debutant winger Jack Bracken.
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Ruthless Ireland savour Italian job
WILLIE Faloon's new era in charge of Ireland U20s got off to a dream start as last year's finalists destroyed Six Nations rivals Italy with an eight-try opening day victory.
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Robertson will have the All Blacks back to their best - Deans
ENGLAND have been warned to expect a recharged and pumped up All Blacks side when they clash in the first of their Test battles next weekend.