Festival season, discounts boost Ola Electric sales
Business Standard|October 16, 2024
Under regulatory scanner, Bengaluru-based Ola Electric has witnessed an uptick in its sales after facing a decline during the last few months.
NITIN KUMAR
Festival season, discounts boost Ola Electric sales

The company's daily average sales rose to 1,154 units in October, according to Vahan data from the Ministry of Road Transport and Highways (MoRTH). With sales reaching 17,315 units between October 1 and October 15, the company has also boosted its market share to 34 per cent, up from 27 per cent in September, in the electric two-wheeler (e2W) segment.

While this surge provides a breather for the EV manufacturer, industry experts caution its adverse impact. The sales spike is largely fuelled by the festive season and discounts offered by Ola, which are unlikely to be sustainable in the long run. Moreover, despite this temporary boost, the current sales figures still lag behind those recorded over the past five months in this calendar year, said EV market experts.

This story is from the October 16, 2024 edition of Business Standard.

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This story is from the October 16, 2024 edition of Business Standard.

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