In 2007, Steve Jobs unveiled the revolutionary iPhone, which ran on Apple's patented operating system iOS. A little over a year later, Google would go on to introduce the first Android phone, the HTC Dream, sparking a rivalry that would continue for decades.
"I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this," Jobs famously said in a 2011 biography by author Walter Isaacson.
While the long-standing tussle between Apple and Google over their respective operating systems (OSes) has been well documented, the iPhone maker's growing success in the Indian market may have rekindled the "Android vs iOS" debate.
Last week, Apple Chief Executive Officer (CEO) Tim Cook announced an all-time revenue record in India yet again for the September quarter, driven by high demand for its latest iPhone models and strong iPad sales.
As the iPhone continues to witness increasing adoption, especially among Gen Z buyers, Apple's market share in India is growing in strong double digits much ahead of the broader market.
The smartphone major has now cemented itself as the top dog in the premium segment, despite India being a largely Android market.
"I see this as a failure of Android as an operating system in the premium category," said Faisal Kawoosa, co-founder and chief analyst, Techarc, a market research firm.
"Android has not been able to empower original equipment manufacturers (OEMs) to deliver the experience that a premium consumer is looking for. In the premium segment, the benchmark continues to be Apple iOS," he added.
Android vs iOS
While Android continues to be the more popular smartphone platform not just in India, but globally, analysts say that the Google-owned operating system's shortfall lies in allowing Apple to gain a stronger foothold among India's premium buyers.
This story is from the November 07, 2024 edition of Business Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 07, 2024 edition of Business Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
NTA to be restructured, will only focus on higher edu entrance exams
The NTA will not conduct any recruitment exams from 2025, instead will only focus on higher education entrance tests, Union Education Minister Dharmendra Pradhan announced on Tuesday.
Digital scams: NPCI lists 'tricks' to watch out for
With incidents of online frauds, including 'digital arrests' on the rise, the National Payments Corporation of India (NPCI) that oversees India's retail payment systems has issued an advisory outlining steps to protect users against such scams.
Data breach, regulatory uncertainty hurdles in AI implementation: Deloitte
As Indian companies implement artificial intelligence (AI) in systems and processes, cyberattacks, data breaches and regulatory uncertainty about the new technology have become a concern, according to a survey.
Four of 10 in rural, semi-urban India prefer UPI: Report
Only about four out of ten users in rural and semi-urban India have the country's real-time payments system, Unified Payments Interface (UPI), as a preferred mode of transaction, with about two only preferring cash, according to a joint report by EY and CII.
IBA seeks training sessions by CBI to tackle bank fraud
The Indian Banking Association (IBA) has suggested to the finance ministry to direct public sector banks (PSBs) to organise regular training sessions by the Central Bureau of Investigation (CBI) for bankers to enhance vigilance and prevent fraud.
BITTER CHILL PILL
LNG, or chilled natural gas, is a $29 billion opportunity. So, what is keeping the sales low?
Assess employment growth prospects, infra before investing
The weighted average price of newly launched projects in the top 30 Tier-II cities surged by up to 65 percent between December 2023 and October 2024, according to a recent report by PropEquity.
Booster dose for Piramal Pharma on growth hopes
JM Financial initiates coverage on the stock with a 'buy' rating
LARGECAP CUTOFF LIKELY TO TOUCH ₹1 TRILLION
The market capitalisation (mcap) cutoff to qualify for mutual funds' (MFs') largecap universe is likely to go up for the fifth consecutive time to touch the ₹1 trillion mark for the first time.
Oberoi Realty: On a strong growth foundation
Oberoi Realty is a Mumbai-focused real estate player across residential, retail, hospitality, and social infrastructure.
