The author's background as an entrepreneur, investor, and educator at institutions such as the Indian Institute of Management, Bangalore and the Indian School of Business lends the book an authoritative voice. He is a graduate of the Indian Institute of Management, Calcutta, and has been closely associated with startups such as BigBasket, and Bluestone. His multifaceted experience in the business world combined with his academic prowess makes this book an indispensable resource for both aspiring entrepreneurs and established business leaders.
The central theme of Mastering Disruption: A Practical Guide to Understanding New-Age Business Models is the concept of disruption itself and how it applies to many different business models. Mr. Ganesh explains how traditional business models are being upended by innovative startups and technology-driven enterprises. He illustrates the transformative power of disruptive technologies and strategies through a series of case studies and real-world examples.
This story is from the January 29, 2025 edition of Business Standard.
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This story is from the January 29, 2025 edition of Business Standard.
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