'We continue to grow ahead of the mkt'

At a time when competition in the fashion retail industry is intensifying as new players emerge, Myntra Chief Executive Officer NANDITA SINHA says the online fashion retailer continues to grow ahead of the market. In a telephonic interview with Peerzada Abrar, Sinha shared that Myntra reached 70 million monthly active users during the festival season, and its GenZ customer base doubled in one year. She also mentioned the launch of M-Now, which enables shoppers to receive their orders in about 30 minutes, and the feature is expected to scale to over 100,000 styles in the next three to four months. Edited excerpts:

- Peerzada Abrar

How do you feel about the overall growth trajectory for the company?

It is looking good. Overall, we have invested in new capabilities, and that's where we also see much of our future growth coming from. International brands have had a good four or five quarters, and it's also been great in terms of onboarding new brands and building new categories. FWD, our dedicated shopping alley for GenZ and the direct-to-consumer (D2C) sector, has also been a great enabler of trends and fashion for our customers. All of this, coupled with the launch of M-Now, is set to be one of the drivers of growth for us. Together with the brands, M-Now will play a transformative role in advancing our collective mission to expand fashion possibilities and reshape India's lifestyle shopping experience.

We continue to grow ahead of the market. We also reached 70 million monthly active users during this festival season, which is another great milestone for us.

What are your expansion plans?